Michel has had a long career in the media as a journalist, photographer and advertising creative director. Michel was Executive Creative Director and then Chairman of multi-national advertising agency J. Walter Thompson from 1990 until 2002. He has worked worked across all mediums and has been responsible for many hundreds of television commercials for companies such as Ford, Kraft, Shell, BP, The Royal Australian Air Force, Myer, Safeway, Blockbuster, Sussan, Rolex, The Herald Sun, and News Limited.
He has also worked on numerous Federal and State Government advertising projects as well as pro bono projects for organizations such as The Australian Red Cross and The Mental Health Research Institute. He has also put back into the industry serving terms as President of the Melbourne Art and Design Club and the Advertising Federation.