An integrated advertising and online campaign aimed at Year 10-12 school students to get a career in manufacturing back on the radar. At The Egg, we came up with the campaign theme including the campaign name and registered the URL: www.itsyourfuture.com.au We then designed an interactive website, and produced and directed a series of 10 TVCs featuring comedian Dave Hughes talking with young Australians about careers in manufacturing. The campaign included a competition and regular EDM alerts.
Note: Although it was a government campaign, the then Minister agreed to allow the website to carry a simple .com.au domain rather than the usual vic.gov.au