An integrated television, print and online campaign for leading property developer.
Pearl is a high level development built on the banks of Lake Burley Griffin in Kingston, just minutes from Canberra’s upmarket Manuka. The apartments have been built to a very high standard with beautiful sculpted gardens, a large in-ground pool, and a gymnasium. The Egg was commissioned to build a new website and produce marketing communcations materials. This included a suite of 7 15 second TVCs , a 30 second TVC and modular print ads. The campaign was highly targeted following in depth research from Jane Seaborn’s TBP. The research gave The EGG a very focussed campaign direction and the whole project was completed in 8 weeks, including a new domain, Perfect Pearl.
Visit the website:http://perfectpearl.com.au/
