The All Of Us television commercials were created for the Victorian Multicultural Commission to air in Cultural Diversity Week - Victoria’s largest event for the promotion of cultural, linguistic and religious diversity and community harmony. Using the photographs from the book All Of Us, we created a cost effective short-term television campaign which would reflect the values being celebrated during this important week in the Multicultural calendar of Victoria. The result was a 60’ and two 30’ commercials which were launched at the Premier’s Gala Dinner, attended by representatives from the breadth of ethnic people’s who make up the diverse and vibrant Victorian community. |