The Victorian Multicultural Commission convinced the AFL to join with them in displaying multiculturalism at the grass roots in Australia’s favourite sporting code. The AFL of course provided dozens of players of various mixed ethnicities to participate. They also helped us find some legends of the game as well as some young school kids playing in the NAB AusKick series. We asked Mike Brady- of Up There Cazaly fame to write a jingle to wrap around the TVCs. It made for a hugely engaging view of multiculturalism at work to a whole new audience.