Video doesn’t need to be lavish and sophisticated to work. In fact, sometimes the more simple and straight forward the more effective the communication.
The impact of video online has be compared to the invention of television. It is a game changer. It is the fastest and most powerful social media tool that advertisers can harness for their Internet marketing and social media strategies. Nothing tells a story like video utlising all the power of sight and sound to drive emotional as well as rational responses.
Brain researchers tell us that the human brain uses about 40% of the cortex to process video; meaning that we are all wired for visualisation.
YouTube captured the imagination of the world and now video is more watched and used than even the ubiquitous email.
Which goes some of the way to explain why Egg Digital is using video wherever and whenever we can as part of our Integrated and Cross Media delivery.
Above is an example of online video taken directly from a Victorian Government TV campaign. One of 10 TVC’s produced, it was very effective in talking to young people about careers in manufacturing.
Online video for CASSE, a not for profit anti-bullying organisation. This video also used the SeeCue content search software.
Online for the Indian Aussies website. One of eight videos produced it was designed for an international audience.